Thursday, 25 February 2010

Ted Baker

Competition Brief: Devise a campaign for the launch of Ted Baker's Autumn/Winter collections, that makes use of our store windows as it's primary vehicle.
Capture the irreverently British Humour of Ted Baker.
Propose in-store materials that continue the theme- fun give aways are particularly important.

Having Researched Ted Baker, the link I make to it's irreverently British style, is traditional British countryside. Being a country girl myself, I guess I'm biased when i say there's nothing better! Muddy wellies, tea and scones, beautiful scenery and animals. I want to create a Window that captures the essence of the countryside and traditional Britishness.

The images below are inspirations and describe countryside style perfectly.

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