This Mock up is very quirky which is a style i wish to achieve however, it's too difficult too understand. It needs to have a quicker recognition. With the countryside in mind, I wanted to use some wildlife. Ted Baker decided to become a global brand whilst fishing, with this in mind, I felt a Kingfisher would be appropriate. I need to experiment further here, an all white paper Kingfisher is perhaps not recognised as a KIngfisher. Also, I want to include heavily patterned wall paper, traditional Victorian english style, country house style. The juxtaposition of inside and outside could be something fun to play with.